Bright Smile Dental
From invisible to top 3 on ChatGPT in 6 weeks.
23 new patients in 60 days
$8,400 new revenue attributed to AI search
23
New patients (60 days)
attributed to AI search
$8,400
New revenue
direct AI search attribution
$1,200
Monthly savings
vs. prior SEO agency
6 wks
Time to top 3 (ChatGPT)
from signup to top result
The Problem
Three competitors. Zero mentions. Patients going elsewhere.
Dr. Sarah Chen opened Bright Smile Dental in South Austin in 2021, building a steady practice through word-of-mouth. But by late 2023, she started noticing a troubling pattern: new patient calls had slowed, and a few existing patients mentioned they'd referred friends who ended up going somewhere else. When she investigated, the reason became clear. She typed 'best dentist near me Austin' into ChatGPT. Three competitors appeared by name — complete with addresses, hours, and glowing summaries. Her practice wasn't mentioned once.
Was paying $1,200/month to a local SEO agency focused exclusively on Google rankings
Had a Google Business Profile with 47 reviews (4.8 stars) but zero AI visibility
Published a blog post once a quarter — not enough signal for AI training pipelines
Asked the SEO agency about AI search; they said 'it's not a real channel yet'
The Solution
A structured AI citation profile, built in days.
Alphaa ran a full AI visibility audit on Bright Smile Dental across all four AI engines. The report found zero citations, no structured practice data in any AI-indexed source, and a content gap that explained why competitors were getting recommended instead. The fix was systematic.
Alphaa structured all practice data — services, specialties, insurance accepted, hours, Dr. Chen's credentials and background — into formats optimized for AI citation indexing across ChatGPT, Claude, Gemini, and Perplexity.
First round of AI-optimized content published: a detailed 'about the practice' page, FAQ schema markup for 18 common patient questions, and structured data markup for dental procedures. All designed to give AI engines something authoritative to cite.
Bright Smile Dental appeared in a Perplexity answer for 'gentle dentist Austin accepting new patients' — the first AI citation ever. Dr. Chen called it 'surreal.'
Alphaa's autopilot published 2 posts per week to Google Business Profile and pushed structured updates to AI indexing pipelines. Each piece targeted a specific query patients were asking AI engines.
Bright Smile Dental entered the top results on ChatGPT for 'dentist near me Austin' and 'best family dentist Austin TX' — the exact queries where three competitors had previously dominated.
Stable top-3 presence across ChatGPT and Perplexity. Gemini also began featuring the practice. Dr. Chen cancelled her SEO agency contract.
I literally typed 'best dentist near me Austin' into ChatGPT two months ago and my three biggest competitors showed up. I wasn't there at all. Now I'm in the top three results. Three patients last month told me they found me on 'the AI thing' — I never had patients say that before. The $99 a month pays for itself with one new patient.
Dr. Sarah Chen
Owner & Lead Dentist, Bright Smile Dental · Austin, TX
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