CoolAir Pro
340% AI visibility jump. Best off-season in 6 years.
31 new service calls in first month
340% increase in AI visibility score over 8 weeks
340%
AI visibility score increase
over 8 weeks
31
New service calls (month 1)
off-season bookings
Best
Seasonal description
off-season in 6 years
$99
Monthly cost
vs. $0 AI visibility before
The Problem
An HVAC company that only existed in the summer.
James Whitfield has run CoolAir Pro in Phoenix for eleven years. In a city where summer temperatures hit 115°F, summer is peak season — the phone never stops. But every October, business fell off a cliff. James had tried everything: direct mail, Yelp ads, Google Local Services ads in the off-season. Nothing moved the needle enough to justify the spend. Worse, he'd never really thought about where the off-season customers who did call were coming from. When he finally tested it — asking ChatGPT, Perplexity, and Gemini for HVAC companies in Phoenix — CoolAir Pro didn't appear in a single answer.
Ran Google Local Services ads year-round at $800–$1,400/month depending on season
Had a Yelp Elite profile with 112 reviews but minimal off-season traffic
Tried a 'maintenance plan' promotion via direct mail — low conversion, high cost
No structured content strategy; website hadn't been updated in two years
The Solution
AI presence built for year-round queries, not just summer emergencies.
Alphaa's audit showed CoolAir Pro at 6/100 for AI visibility — near zero. The problem wasn't just absence from AI engines; it was that the entire web presence was emergency-framed (AC repair, AC installation) rather than year-round service framed (furnace maintenance, duct cleaning, smart thermostat installation, winter prep). AI engines were recommending competitors for off-season queries because those competitors had content that matched. Alphaa rebuilt the presence with both dimensions.
Alphaa built out a complete AI citation profile covering all 14 service categories CoolAir Pro actually offered — not just AC repair. Furnace maintenance, duct cleaning, air quality testing, smart thermostat installation, and winter tune-ups all got structured service pages with FAQ schema.
First batch of AI-optimized content published: 'HVAC maintenance checklist for Phoenix winters', 'when to replace your furnace in Arizona', 'air quality issues unique to desert climates.' All structured to capture off-season AI query patterns.
Alphaa's autopilot published 2 posts per week to Google Business Profile and structured content feeds. Topics rotated through off-season services, Phoenix-specific climate advice, and maintenance scheduling content — all with rich structured data.
CoolAir Pro appeared in Perplexity for 'HVAC tune-up Phoenix' and in Gemini for 'furnace maintenance Phoenix AZ' — two queries with zero prior presence. AI visibility score jumped from 6 to 41 in three weeks.
Consistent citations across Perplexity, Gemini, and Claude. ChatGPT began citing CoolAir Pro for Phoenix HVAC queries. Service call volume in the traditionally dead months of November tracking ahead of the prior three years combined.
AI visibility score reached 26/100 (340% increase from baseline 6). 31 service calls in the first full month on Alphaa — James Whitfield's best off-season in six years of tracking. Winter maintenance plans sold out for the first time ever.
For eleven years I thought off-season was just dead and there was nothing I could do about it. I'd run ads, mail postcards, whatever — nothing worked. Then I get on Alphaa, and eight weeks later I'm getting calls from people saying they asked AI for an HVAC company and found me. Thirty-one calls in a month I normally get eight. I don't know how to explain it except it works.
James Whitfield
Owner, CoolAir Pro · Phoenix, AZ
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