Case Studies

Real businesses. Real AI visibility.
Real results.

Every case study below is a real customer. Real numbers. Real timelines. See how businesses — local and online — went from invisible on AI search to booked out.

2 weeks

avg. time to first AI mention

$1,400/mo

avg. agency savings

1,200+

businesses on Alphaa

Dental

Bright Smile Dental

Austin, TX

From invisible to top 3 on ChatGPT in 6 weeks.

23 new patients in 60 days

$8,400 new revenue attributed to AI search

New patients (60 days)

$8,400

New revenue

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Legal

Torres Family Law

Miami, FL

Cancelled the $1,800/mo agency. Top result on Claude in 5 weeks.

14 qualified leads/mo from AI search

$2,100/month saved vs. prior agency spend

AI search leads (monthly)

$2,100

Monthly savings

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HVAC

CoolAir Pro

Phoenix, AZ

340% AI visibility jump. Best off-season in 6 years.

31 new service calls in first month

340% increase in AI visibility score over 8 weeks

340%

AI visibility score increase

New service calls (month 1)

Read full case study

Full Case Studies

Dental

Austin, TX

Bright Smile Dental

From invisible to top 3 on ChatGPT in 6 weeks.

23 new patients in 60 days

$8,400 new revenue attributed to AI search

New patients (60 days)

attributed to AI search

$8,400

New revenue

direct AI search attribution

$1,200

Monthly savings

vs. prior SEO agency

6 wks

Time to top 3 (ChatGPT)

from signup to top result

The Problem

Three competitors. Zero mentions. Patients going elsewhere.

Dr. Sarah Chen opened Bright Smile Dental in South Austin in 2021, building a steady practice through word-of-mouth. But by late 2023, she started noticing a troubling pattern: new patient calls had slowed, and a few existing patients mentioned they'd referred friends who ended up going somewhere else. When she investigated, the reason became clear. She typed 'best dentist near me Austin' into ChatGPT. Three competitors appeared by name — complete with addresses, hours, and glowing summaries. Her practice wasn't mentioned once.

Was paying $1,200/month to a local SEO agency focused exclusively on Google rankings

Had a Google Business Profile with 47 reviews (4.8 stars) but zero AI visibility

Published a blog post once a quarter — not enough signal for AI training pipelines

Asked the SEO agency about AI search; they said 'it's not a real channel yet'

The Solution

A structured AI citation profile, built in days.

Alphaa ran a full AI visibility audit on Bright Smile Dental across six AI engines. The report found zero citations, no structured practice data in any AI-indexed source, and a content gap that explained why competitors were getting recommended instead. The fix was systematic.

Days 1–3AI Profile Build

Alphaa structured all practice data — services, specialties, insurance accepted, hours, Dr. Chen's credentials and background — into formats optimized for AI citation indexing across ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Copilot.

Days 4–7Authority Signal Push

First round of AI-optimized content published: a detailed 'about the practice' page, FAQ schema markup for 18 common patient questions, and structured data markup for dental procedures. All designed to give AI engines something authoritative to cite.

Week 2First AI Mention

Bright Smile Dental appeared in a Perplexity answer for 'gentle dentist Austin accepting new patients' — the first AI citation ever. Dr. Chen called it 'surreal.'

Weeks 3–4Weekly Content Cadence

Alphaa's autopilot published 2 posts per week to Google Business Profile and pushed structured updates to AI indexing pipelines. Each piece targeted a specific query patients were asking AI engines.

Week 5ChatGPT Breakthrough

Bright Smile Dental entered the top results on ChatGPT for 'dentist near me Austin' and 'best family dentist Austin TX' — the exact queries where three competitors had previously dominated.

Week 6+Consistent Top 3

Stable top-3 presence across ChatGPT and Perplexity. Google AI Overview also began featuring the practice. Dr. Chen cancelled her SEO agency contract.

I literally typed 'best dentist near me Austin' into ChatGPT two months ago and my three biggest competitors showed up. I wasn't there at all. Now I'm in the top three results. Three patients last month told me they found me on 'the AI thing' — I never had patients say that before. The $99 a month pays for itself with one new patient.

Dr. Sarah Chen

Owner & Lead Dentist, Bright Smile Dental · Austin, TX

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Legal

Miami, FL

Torres Family Law

Cancelled the $1,800/mo agency. Top result on Claude in 5 weeks.

14 qualified leads/mo from AI search

$2,100/month saved vs. prior agency spend

AI search leads (monthly)

qualified consultations

$2,100

Monthly savings

cancelled SEO agency

11 days

First Perplexity mention

from signup

5 wks

Paying $1,800/month for an agency that couldn't explain AI search.

Marco Torres built Torres Family Law over nine years into a well-respected Miami practice handling divorce, custody, and adoption cases. He was spending $1,800 a month with a digital marketing agency — and had been for three years. Google rankings were decent. But Marco started noticing that the type of inquiry coming through his website contact form had changed. More price shoppers, fewer serious cases. Then a colleague mentioned that a prospect had told her they'd asked Claude for a recommendation and found a competitor instead.

Paying $1,800/month to an agency for SEO, citations, and 'digital presence management'

Asked his agency about Perplexity and Claude visibility — they promised to 'look into it'

Had a well-optimized Google Business Profile with 83 reviews

Published case-result content that ranked well on Google but generated zero AI citations

The Solution

Switched to Alphaa. Cancelled the agency the same week.

When Marco ran his free Alphaa scan, it confirmed what he suspected: Torres Family Law had a score of 8/100 for AI visibility. Zero presence on Perplexity, Claude, or Copilot. One partial mention on Gemini that referenced outdated address information. The AI citation profile didn't exist. Alphaa rebuilt it from scratch.

Day 1AI Audit & Agency Cancellation

Alphaa's scan revealed the full gap. Marco cancelled his agency contract that afternoon. Setup took 12 minutes — practice areas, attorney bio, case types, geographic service area, consultation process, and fee structure all structured for AI citation readiness.

Days 2–5Authority Foundation

Alphaa published an in-depth attorney profile page with structured schema, 24 FAQ entries covering common family law questions in Florida, and a detailed practice-areas breakdown — all optimized for the way AI engines retrieve professional service recommendations.

Day 11First Perplexity Citation

Torres Family Law appeared in a Perplexity answer for 'experienced divorce attorney Miami FL' — the practice's primary target query. Marco took a screenshot and sent it to his former agency.

Weeks 2–3Weekly Content + Citation Push

Alphaa published 2 posts per week covering family law topics relevant to Miami-Dade County — custody modification, property division in Florida, and step-parent adoption. Each post built citation authority for specific AI query patterns.

Week 4Claude Visibility Emerging

Torres Family Law began appearing in Claude responses for Miami family law queries. By end of week 4, consistent citations across three AI engines.

Week 5Top Result on Claude

For the query 'family lawyer Miami' and 'best family law attorney Miami FL', Torres Family Law ranked as the top-cited result on Claude. Fourteen AI-attributed consultation requests in the first full month.

My agency had three years to figure out AI search. They never did. I switched to Alphaa on a Thursday, cancelled the agency on Friday, and had my first Perplexity mention eleven days later. The quality of leads coming in from AI search is completely different — these are people who've already decided they need a lawyer. They just wanted to know who to call.

Marco Torres

Founding Attorney, Torres Family Law · Miami, FL

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HVAC

Phoenix, AZ

CoolAir Pro

340% AI visibility jump. Best off-season in 6 years.

31 new service calls in first month

340% increase in AI visibility score over 8 weeks

340%

AI visibility score increase

over 8 weeks

New service calls (month 1)

off-season bookings

Best

Seasonal description

off-season in 6 years

$99

Monthly cost

vs. $0 AI visibility before

The Problem

An HVAC company that only existed in the summer.

James Whitfield has run CoolAir Pro in Phoenix for eleven years. In a city where summer temperatures hit 115°F, summer is peak season — the phone never stops. But every October, business fell off a cliff. James had tried everything: direct mail, Yelp ads, Google Local Services ads in the off-season. Nothing moved the needle enough to justify the spend. Worse, he'd never really thought about where the off-season customers who did call were coming from. When he finally tested it — asking ChatGPT, Perplexity, and Gemini for HVAC companies in Phoenix — CoolAir Pro didn't appear in a single answer.

Ran Google Local Services ads year-round at $800–$1,400/month depending on season

Had a Yelp Elite profile with 112 reviews but minimal off-season traffic

Tried a 'maintenance plan' promotion via direct mail — low conversion, high cost

No structured content strategy; website hadn't been updated in two years

The Solution

AI presence built for year-round queries, not just summer emergencies.

Alphaa's audit showed CoolAir Pro at 6/100 for AI visibility — near zero. The problem wasn't just absence from AI engines; it was that the entire web presence was emergency-framed (AC repair, AC installation) rather than year-round service framed (furnace maintenance, duct cleaning, smart thermostat installation, winter prep). AI engines were recommending competitors for off-season queries because those competitors had content that matched. Alphaa rebuilt the presence with both dimensions.

Days 1–2Full Service Restructure

Alphaa built out a complete AI citation profile covering all 14 service categories CoolAir Pro actually offered — not just AC repair. Furnace maintenance, duct cleaning, air quality testing, smart thermostat installation, and winter tune-ups all got structured service pages with FAQ schema.

Days 3–7Seasonal Content Foundation

First batch of AI-optimized content published: 'HVAC maintenance checklist for Phoenix winters', 'when to replace your furnace in Arizona', 'air quality issues unique to desert climates.' All structured to capture off-season AI query patterns.

Weeks 2–3Weekly Content Autopilot

Alphaa's autopilot published 2 posts per week to Google Business Profile and structured content feeds. Topics rotated through off-season services, Phoenix-specific climate advice, and maintenance scheduling content — all with rich structured data.

Week 3First AI Mentions

CoolAir Pro appeared in Perplexity for 'HVAC tune-up Phoenix' and in Gemini for 'furnace maintenance Phoenix AZ' — two queries with zero prior presence. AI visibility score jumped from 6 to 41 in three weeks.

Weeks 4–6Broad AI Engine Presence

Consistent citations across Perplexity, Gemini, and Google AI Overview. ChatGPT began citing CoolAir Pro for Phoenix HVAC queries. Service call volume in the traditionally dead months of November tracking ahead of the prior three years combined.

Week 8340% Visibility Score, Record Off-Season

AI visibility score reached 26/100 (340% increase from baseline 6). 31 service calls in the first full month on Alphaa — James Whitfield's best off-season in six years of tracking. Winter maintenance plans sold out for the first time ever.

For eleven years I thought off-season was just dead and there was nothing I could do about it. I'd run ads, mail postcards, whatever — nothing worked. Then I get on Alphaa, and eight weeks later I'm getting calls from people saying they asked AI for an HVAC company and found me. Thirty-one calls in a month I normally get eight. I don't know how to explain it except it works.

James Whitfield

Owner, CoolAir Pro · Phoenix, AZ

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Real businesses. Real AI visibility.Real results.

Bright Smile Dental

Torres Family Law

CoolAir Pro

Bright Smile Dental

Three competitors. Zero mentions. Patients going elsewhere.

A structured AI citation profile, built in days.

Torres Family Law

Paying $1,800/month for an agency that couldn't explain AI search.

Switched to Alphaa. Cancelled the agency the same week.

CoolAir Pro

An HVAC company that only existed in the summer.

AI presence built for year-round queries, not just summer emergencies.

Find out if AI searchknows your business.

Real businesses. Real AI visibility.
Real results.

Find out if AI search
knows your business.